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5 Tips for Using eBay
Bidding Tips for the Novice
Increasing Your Online Auction Profits
Selling On Consignment
Importing Online Purchases to USA
Importing Online Purchases to Australia
Selling Your Art
Our Strategic Alliance with eBay
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INCREASING YOUR ONLINE AUCTION PROFITS
eBay and other online auctions are rapidly becoming some
of the most popular venues for selling antiques, collectibles, and art. In
fact, eBay boasts 600,000 new items listed for auctions every day. With all that
traffic, it's easy to imagine how your object might get lost in the crowd.
But there are ways to make your auction stand out. It makes sense to rely
on the staples of a good transaction — professionalism, courtesy, and
honesty. And remember, the difference between effective and disappointing
auction results can be as simple as completing your sentences and
correcting any spelling errors.
Chatelaine's Antiques, Collectibles & Appraisals has sold more than 1,000 objects online.
Here is how we conduct a successful — and profitable — online auction:
- Make your title stand out
Most bidders search for auctions using key words rather than
browsing by category. Try to include as many key words —
"rare" and "unique" for example — as possible.
Avoid gimmicks: Don't try to attract attention by using
"!!!!!!" or "L@@K." No one searches for auctions this way.
Don't include condition terms, such as "slightly cracked" in
the title. This may discourage buyers even though collectors often
will buy objects with minor flaws. You want buyers to open the page,
look at the images, read the descriptions, and then decide to bid.
- Include a thorough description
Take time beforehand to learn all you can about your object. The more
information you provide, the higher the buyer is likely to bid. Show
the object from several angles, and be especially honest about
condition. If you're not sure about something, admit it, but don't try to make up information.
- Don't use a reserve price
It's natural to want to protect yourself from losing money. Many
auction sites will allow you to set an undisclosed minimum (the
reserve price) for your object. However, buyers may be discouraged
from bidding if they are unable to hit your reserve price. Instead,
simply start the auction at a minimum price that you're willing to accept.
- Avoid giving negative feedback
Most auctions sites allow buyers and sellers to make comments on
previous transactions. Positive feedback usually applauds behaviors,
such as a quick transaction or effective communication. Negative
feedback warns others of potential dangers.
There may be times when you feel justified in giving a bidder negative
feedback. Unfortunately, it's better to overlook most buyer's
transgressions. Bidders often retaliate with negative feedback of
their own, and just one negative comment can damage your chances of selling other objects.
- Charge actual shipping costs
Some sellers try to make a few extra dollars by inflating the cost of
shipping. This can alienate buyers, who eventually see the actual
shipping costs. Avoid embarrassment by charging no more than what you paid.
If you run several auctions at once, you can save by shipping multiple
objects at the same time. Explain that you'll charge bidders less for
shipping if they win more than one auction.
eBay For Dummies, 2nd Edition
by Marsha Collier, Roland Woerner
eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site
by Joseph Sinclair
The Unofficial Guide to eBay and Online Auctions
by Dawn Reno
Going Once... Going Twice... Going Cyber... How to Get the Top Dollar on Your Ebay, Amazon, and Other Online Auctions
by Michael Brewster CD-ROM
Online Auctions at eBay, 2nd Edition: Bid with Confidence, Sell with Success
by Dennis Prince
The Official Ebay Guide to Buying, Selling and Collecting Just About Anything
by Laura Fisher Kaiser
How to Sell on Ebay and Other On-Line Auctions
by Annette Graf
The eBay Users Bible For Buyers & Sellers