- Matchbox Cars
- Hubley Toy Cars
- Schucho Toy Cars
In our shop:
SCHUCHO TEDDY BEARS
Traditional Teddy Bears and much more at
The English Teddy Bear Co. Click here!
The Toy Box
SCHUCHO TEDDY BEARS
Heinrich Muller, founder and
guiding personality behind Schuco, was very much a child of this age. Born
in 1887 and educated to be a businessman, he nonetheless gravitated toward
the burgeoning field of technology. Early on he proved himself to be
resourceful, imaginative and practical.
By the late 1920s Schuco toys were recognized throughout the industry as
both well designed and well built. Furthermore, to the satisfaction of
parents, Schuco toys promised years of contented play.
Click the above
to see & buy these limited edition collectible Schucho Teddy Bears
It was Mullers
clever mechanical designs, together with his rigorous attention to the
details of graphics, that made Schuco toys enduring favorites.
One writer has described Schuco toys as always assuring an Aha effect.
When the first cars were introduced in the mid 1930s they were both
technically revolutionary as well as artfully detailed.
Competing toys of
the time, while also well made, had none of the style of the Mullers
models. A Schuco car had a tailpipe, a functioning steering wheel, a
reverse gear or a remote control devise. They were the wonders of their
age and, as examples of design and detailing, remain ageless.
By 1939 Schuco had revolutionized the toy industry. Schuco was allowed to
continue operation during World War ll in order to generate foreign
currency from sales to neutral countries.
Following the war, the company
was also able to obtain license to operate from the occupation forces,
albeit toy production was combined with the manufacture of more practical
and much-needed items.
In 1949 Schuco returned to toy manufacture full
time. In many ways the 1950s were the golden age for Muller and Schuco. He
expanded facilities, reintroduced pre-war favorites and rededicated the
company to marketing a new model every year.
Now in his 60s, Muller was at
the peak of his powers. Stories persist of his rigorous testing standards,
as well as his propensity to work around the clock, restlessly redrawing
the designs for his latest model. His employees called him The Ever
Changing Muller, for in his quest for perfection would often change
details of a design within just days of the introduction date.
Bears in the Attic
Buy This Art Print At AllPosters.com
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