Nowadays, many doll collectors are re-living their not-so-distant youth, and are finding that early Sindy dolls, and their many outfits and accessories, are sought after and highly prized.
The original Sindy of 1962 was 30cm/12in high. She had movable arms, legs and head, painted features and blue, side-glancing eyes. Her thick, rooted hair was styled with bouncy short curls and was available in blonde, auburn or dark brown.
Originally the arms and legs were straight and non-bending, but bendable limbs were introduced by 1966.
Eventually 'Sindy's hair switch' appeared - long, stylable hair on a red hair
band, available in the same range of colours.
CHANGING WITH THE TIMES
There have been several restylings of the basic Sindy model and several variations. In 1971, for example, a walking Sindy was introduced ('hold
her waist and make her walk along').
In 1982 there was a 'Sunshine Sindy' with short blonde hair and, when Hasbro took over the doll in
1987, they gave Sindy's eyes a more made-up look.
Each doll was sold wearing a basic outfit (by 1971 there was a choice of six) in a box with a
Pedigree's brilliant idea in the marketing of Sindy was that they made available a
wide and ever-changing range of outfits and accessories. Once in possession of the doll, young Sindy fans avidly collected these.
Some items, such as individual skirts, were priced to suit pocket-money spenders, but at the top of the range was a fully-decorated town house complete with lift.
This must have been the stuff of many little girls' dreams, but only those with rich or very generous relatives were likely to own one.
In the 1960s sales were dominated by the outfits, which kept pace with changing fashions in the real world. There were single garment packs, complete outfit packs (such as 'Winter Holiday') and also special items such as a student nurse's uniform and a bridesmaid's dress. By the late 1960s
fashion conscious Sindy could be dressed in mini, midi and maxi-length skirts!
In the 1970s sales shifted slightly in favour of furniture and accessories.
'Sindy's Super Show' included scenery, catwalk and revolving turntable for fashion shows.
The 'Carry Case' was a vinyl briefcase that opened to reveal a fully-equipped hotel room. Sindy was indeed the doll who had everything.
FAMILY OF DOLLS