Shopping For a Diamond Online


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Chatelaine's Antiques & Appraisals Magazine > Jewelry > Expert Tip: Shopping For a Diamond Online


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Shopping For a Diamond Online

 Shopping For a Diamond Online

 One of the most frequently asked questions by visitors to this website is "Is it safe to buy a diamond or jewelry online?"

 The answer is of course YES!

 The majority of internet shopping sites provide ease and the security when buying online, so why not buy diamonds?

 Shopping for a diamond is like shopping for a car. You wouldn't buy a car without knowing what you were looking for, and what you can get for your budget, would you? The same goes with buying diamonds.

 It is a good first step to learn as much as you can about the important 4Cs before you go shopping for a diamond, whether shopping online or in the real world.

 We recommend you start with the Diamond Buying Guide.

 And just like car salespeople, there are the quality diamond websites and the "make money quick" websites.

 The ones to trust are and Gioie - Italian Jewels. They are both extremely high quality online jewelry retailers and both offer amazing value for money. is the largest retailer of certified diamonds on the Internet.

 Its powerful diamond search tool lets you search through over 50,000 diamonds for shape, color, size, carat, clarity and price, and all their diamonds come with a GIA or AGS grading report - your guarantee you are getting what you paid for.

 These sites feature a diamond search tool where you can choose your diamond by size, clarity, color, cut and value and the GIA or AGS report is available when you purchase. offers a great diamond education center, where you can learn everything you need to know about purchasing diamonds beforehand.

 Both and Gioie offer same day FedEx shipping for in stock diamonds, and a 30-day money back guarantee.

 We've never had a negative testimonial from visitors to either site, and the majority of happy customers say they have saved as much as 30% to 50% on normal retail prices.

 If great value and great service isn't enough, think about how easy it is to shop for diamonds online. You don't have to leave home, running around from store to store, looking for a car park and being given the hard sell by high pressure sales staff.

 So grab a cup of coffee, get comfortable in front of your computer, and start shopping!



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